I have chosen Chanel as the brand to look at and also to research. I fill that Chanel has a lot of rich history and also has over the years maintained a good reputation.
History
Chanel was found by Gabrielle Chanel in 1910, when she opened her first shop at 21 Rue Combom in Paris, creating huts under the name Chanel model. She letter opened a new Boutique, in Deaulille France and introduced a spot wear collection. has her reputation became firmly established, Chanel opened her first couture house in Biarritz, France in 1915.
In the year 1921 Chanel introduced the No5 fragrance which has become timeless. Chanel No5 really become the perfume to have . In a 1954 interview with Marilyn Monroe famously answered the question "What do you wear to bed?" with the line "Just a few drops of No5". This one statement made Chanel N05 perfume grew increasingly popular.
Chanel went on to lounch different fragrance, but the No5 still remains the most iconic one. Her clothing also were and are still very coveted by many. Her cloths were worn by many celebrated stars such as Elizabeth Tyler, Jone Fonda and Jackie kennedy in the 60s. Chanel also created the legendary two tone shoes that were designed to make the foot look smaller and longer.
 |
| From Nina Garcia’s The One Hundred – illustration by Ruben Toledo – www.amazon.com |
 |
| 1957 was the year of the two-tone shoes, Chanel introduces a slicked back flat shoe with a black toe cap |
In 1971 Coco Chanel daed, though this did not affect her brand/ company. to this very day Chanel legacy live on.
Chanel logo
the Chanel logo was designed by the late Coco Chanel herself in 1925. the two Cs facing opposite detection to each other represents her make 'Coco Chanel'. the colour of the logo which is black and white representers elegance, elitism and wealth.
http://thebeautygypsy.com/chanel-no-5-illustration/
gabchanel.wordpress.com