The cosmetic side of Chanel started about 5 years ago, with there very popular perfume called NO5
.
In the 50s, Chanel No5 really was the perfume to have. In a 1954 interview, Marilyn Monroe famously answered the question "What do you wear to bed?" with the line "Just a few drops of No5". The popularity of the perfume grew more and more.
In the 70s it was decided that No5 had lost its torch, so it was reinvented and made less widely available in order to make it more exclusive. Huge advertising campaigns were introduced and done using big name directors and big name stars - a Chanel tradition that still lives on to this day.
Chanel over the years has pride its self as been a high end product. However they have some products that are affordable and available, fro-example their nail polish rang which though it expensive compered to other bland it is affordable and excisable to more people.
Reference
Anna Chesters, 20 February 2012. A brief history of Chanel: The guardian [viewed 18 February 2015]. Available.http://www.theguardian.com/fashion/fashion-blog/2012/feb/20/brief-history-of-chanel
Maria Todeo, 29 may 2014. Iconic Chanel NO5 perfume to reformulate under new EU regulation: INDIPENDENT. [viewed 18 February 2015] available from http://www.independent.co.uk/news/business/news/iconic-chanel-no-5-perfume-to-reformulate-under-new-eu-regulations-9451331.html
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